ADVERTISING

Sanswich, Breadless Eatery

A campaign to encourage people to eat against the grain.

THE PROBLEM
The sandwich market is saturated with bread! There are no sandwich shops that only serve options without it.

THE OBJECTIVE
To revolutionize the sandwich experience with a grain-free culinary journey.  

THE WORK
+ Branding
+ Logo development
+ Typography
+ Art direction
+ Concept
+ Copywriting
+ Advertising

THE THINKING
It began with thinking about sandwiches. How did they come to rely on bread? What about people that don’t want to eat bread or enjoy it?

THE PROCESS
While designing the brand, I developed a voice that would reflect the service of the business. With bold typography and a logo that feels like it’s being sliced, Sanswich was born.

THE EXPLORATION
Creating a solution comes from many sketches, iterations, prototypes, and best of all, mistakes. With constant feedback and analyzation at each step of the work, the process yields great results. Here’s a peek at some of the steps I flew between while working on Sanswich.

  • Logo ideation

  • Style development

  • More development

  • Photography art direction (in my dorm!)

  • Advertising development

  • More advertising work

  • Even more advertising

  • Branding development

  • Collateral iteration

  • Collateral iteration

  • Sanswich hat!

  • Collateral building

  • Take away box ideation

  • Me presenting the brand suite

  • Advertising concept development

  • Ad campaign style iteration

  • More style iteration

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