TuneLight, Musical Fireworks / EXPERIENCE

EXPERIENCE

TuneLight, Musical Fireworks

An event company that provides display shows that are crafted around a unique instrumental experience.

THE PROBLEM
Fireworks are known for being disruptive and loud to communities, leaving many impacts on the environment around them.

THE OBJECTIVE
To provide an engaging visual and auditory spectacle for viewers, while changing the narrative around fireworks being associated with alarming sounds like gunfire.

THE WORK
+ Packaging
+ Branding
+ Copywriting
+ Target audience
+ UX & UI
+ Experience
+ Advertising

THE THINKING
The first fireworks show accompanied by music was in 1749, when George Frideric Handel wrote music for George ll of Great Britain. Leaning on this heritage, I considered fireworks that could make music and provide a visual performance at the same time.

THE PROCESS
Thinking about the event experience and what a consumer interacts with versus what happens on the business end with the actual fireworks and their packaging, I developed a bright event company for audiences interested in this never before seen show.

THE EXPLORATION
Creating a solution comes from many sketches, iterations, prototypes, and best of all, mistakes. With constant feedback and analyzation at each step of the work, the process yields great results. Here’s a peek at some of the steps I flew between while working on TuneLight.